Helpful Tools
Use these calculators to help determine your COS, budget and incrementality test setup.
COS Calculator
Business Metrics
Average Order Value
Average Liftetime Revenue
Average Cost of Goods Sold
Average Shipping Costs
Average CC / Processing Fees
Other Per-Transaction Expenses
Optimization Options
Optimize for Initial or Lifetime profit?
New COS Targets for Variable Cost Channels
Target Marginal COS: 0 Days
Target Paid COS: 0 Days
